Sacha Lord is Night Time Economy Adviser for Greater Manchester, Chair of the Night Time Industries Association and Chair of Wythenshawe F.C, Co-Founder of The Warehouse Project and Co-Founder of Parklife – the UK’s largest metropolitan festival.

His events have hosted some of the biggest names in music, including Snoop Dogg, Liam Gallagher and Skepta.

In his role as Greater Manchester’s first-ever Night Time Economy Adviser, Sacha works with Mayor Andy Burnham and the Greater Manchester Combined Authority, consulting on all issues relating to the Night Time Economy and providing a voice for workers, operators and the industry at large.